Back in August, I found Desigual’s Fall Winter 2013 look book. The kooky Spanish company is best known for easy-wearing jersey dressesthat stand out for their unusual way of mixing prints. It makes perfect sense that they sneaked a few bikes into their latest presentation. Nothing else conveys the happiness of carefree movement like a bicycle.
Desigual also used a bike in their last look book. From Spring 2013:
By the way, did you know that fashion designers spend half their time talking like they are in the future? It’s a very special skill that they develop on the job. Meetings are all about “Winter 2015/16 this” or “Pre-Fall 2017 that”. [Pre-Fall?!?! What's wrong with Summer? – Ed.]
The point isn’t to be purposefully opaque, but because designers have to think that far ahead. It takes months and months to turn a sketch into a real garment identical to thousands of others. Especially since that sweater has to be in that store at the right moment for you to buy it.
And finally, click here for a gratuitously cute picture from the Desigual look book. The photo does not have a bike in it. Forgive me. But it was too cute not to share. Squeeeee!!!