Karlie Kloss & Liu Wen for Coach, S/S 14 ad campaign, New York.
“Wait, what’s that in the corner there? It looks like a wheel…the wheel of a bicycle! Mere inches away from a seriously pulchritudinous situation…”
This happened so frequently during my recent
life *ahem* perusals of the early Spring magazines that my natural bike pretty antennae went into high alert mode. I starting keeping a mental note of the bike pretty-ness of it all, figuring I’d share once I had a sizeable list en tête, or when a truly “ah-ha!” moment struck me. Well. Lucky for you guys, that moment arrived last Friday, returning on the London overground with a flat tire, a tired boyfriend, & no patch kit (grrrr) after a trip to the deep east to watch dogs run around in circles (don’t ask).
Let’s be real: it’s not often that I find myself on public transportation. So it was with palpable delight that I found myself rewarded for my flat tire with a shot of retired Olympic track cyclist Victoria Pendleton on the front page of the London Evening Standard, a copy of which lay discarded on an adjacent seat. Grinning ear-to-ear atop an upright bicycle in a white lace dress, matching brogues and boater hat – e.g., epitomizing the bike pretty ethos if ever - Victoria seemed to be saying “….WEEEE, BIKES!!” er, “Kelly, get to it.”
you start hearing voices when you read the newspaper an Olympic champion stares back at you in fashion-earnest, one sculpted track-cyclist leg revealed and ready to kick your butt, you do what your gut tells you. So.
5 Tenets of Bike Pretty, as seen in recent International press:
1. Don’t be afraid to Cycle in a Maxi-dress. Via Olympic Champion Victoria Pendleton, on the cover of the London Evening Standard, 21 March 2014.
A promotion for UK charity Sport Relief, the shoot aimed to recreate the bicycle scene from Butch Cassidy and the Sundance Kid (1969), with a bit of a role reversal.
Pendleton plays both Katherine Ross and Paul Newman in one as she tows Evening Standard proprietor Evgeny Lebedev through a lush English idyll. And in a maxi-dress, no less, one lacking the functional thigh-high slit of Ross’ original. Skills, people. BP skills, to be precise.
Photos: Rupert Peace. Want Pendleton’s outfit credits? Scroll to the bottom here.
2. Never underestimate the power of a versatile Printed Trench. Via leggy all-American model Karlie Kloss in Coach’s S/S 14 ad campaign.
Like Miu Miu and Sonia Rykiel before them (#respect), Coach boosted their spring campaign by putting Kloss on a bike. She’s basically perfection in a reptile-print wisp of a trench, the styling incorporating a signature-yet-subtle bike pretty coordination move matching the eyewear frames to the bicycle [frame], and bag. Win win, Reed Krakoff. Way to leave on a high note.
The Bonnie Cashin era excluded (gah, double-kisslock pockets!), I had heretofore never been much of a Coach fan. This shot of Karlie wiped any suburban mall-bred memory of khaki C-logo jacquard from the proverbial slate, however, and I found myself scoping out the latest bags (#dangerous) and imagining outfits in my head around several styles.
Converted, for sure.
3. DUDE, definitely Bike in Heels. It’s so much easier than walking. Via Coach (again!), and their rather brilliant #coachfromabove social media campaign, featuring their recent footwear collections.
Clockwise from upper left: Coach S/S 14 | Coach’s F/W 14 Ophelia heel via @jenpinkston of The Effortless Chic | Coach’s Marah flat | Coach via Andy of Style Scrapbook
Hmm, the marketing team over at Coach must include a Bike Pretty fan (or several), amirite? Or maybe they’re tapping into the bike pretty inclinations of an ever-increasing number of stylish NYers, braving the streets on wheels via the Citi bike program…or maybe both.
Either way, their footwear campaign shots, surreptitiously planted on the website amongst customer-generated media of fans sharing shots of their Coach footwear from above, feature the label’s more practical yet pretty styles perched on pedals. Pretty preening footwear perched on pedals. Say that three times fast.
Scoping the #coachfromabove hashtag also led to this lovely post on the same topic…and this fun if gratuitous shot below. What, there’s bikes in it, ok? Via Style Scrapbook. Trip to Amsterdam, anyone?
4. Ride a Bike in Paris. At least once in your life. Via Vogue Paris, February 2014, Sur les Quais editorial, styling: Claire Dhelens, photography: Lachlan Bailey.
“I own the île Saint-Louis.” Photo: Lachlan Bailey.
Admittedly, this is not exactly a BP tenet. But certainly something to add to the bucket list, if you haven’t done so already. As a longtime resident and now frequent visitor to the city of lights, I can say with conviction that cycling in Paris is a wonder. Riding around London, I often fantasize about her lorry*-less streets, and manageable number of buses to circumvent.
Really, it feels just like this. And at BP HQ we love a bike in editorial, so had to share these shots from Vogue Paris’ February 2014 issue.
“Don’t mess with my dog. Or my wheels.” Photo: Lachlan Bailey.
5. Embrace Bike-Commuting and its unique style challenges. Via everyday London commuter Jess Bowie in The New Review magazine’s Cycling Issue, 23 March 2014.
Photo: Immo Klink.
Despite its late-to-the-game title, writer Simon Usborn’s “The Rise of the Female Cyclist” piece in last weekend’s issue of The New Review magazine (The Independent on Sunday) proved an inclusive read, chock-full of insightful quotes by Caz Nicklin of Cycle Chic fame, London Mayor Boris Johnson “[we need to] de-Lycrafy the bicycle” and this food for thought from everyday commuter Jess Bowie, 29, pictured above;
“I’m loathe to say it but often women care more about how they look, so might think cycling will make them a bit more disheveled. But if more of us do it, and female commuters look out the bus window and see women like them on bikes, it would definitely help.”
Which is a pretty good segway: don’t miss Melissa’s upcoming post on ModCloth about stylish bike-commuting. Watch this space!
…and Happy Weekend! I’m off to
stylishly lean against my handlebars like so SPIN London. See you soon!
S/S 14 campaign, Golden Goose Deluxe Brand® Venezia (I know: Geese? Venice? Whaat? Alas).
*Lorry = British parlance for what is referred to in American English as a semi-truck.