Bike Fashion doesn't get any more literal. So yeah. I'm in love with this image of Ruby Jean from Juergen Teller's shoot for the Marc Jacobs Spring 2013 line. This ad has single-handedly reformed that collection for me.

It's got everything:

  • stripes
  • a gorgeous blonde with attitude
  • an impeccable leather satchel
  • kaleidoscopic mirrors
  • and a freakily dominating bicycle

The story is that Juergen Teller rode his bicycle to the shoot, then decided to make her star of the campaign (Sorry, Ruby). Thanks to Velojoy for posting this ad to their Instagram feed.

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I dug up the scans from this thread in The Fashion Spot forum.

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