Biking In Heels: Melissa Shoes + Martone Cycling Co.
Have you tried biking in heels? I'm continuously inspired by the bonkers style of Melissa, the shoe company that forges high fashion and pop culture references while striving for zero-waste production.
(By the way, My Habit is having a flash sale of Melissa heels and flats right now! It's the perfect excuse to snap up a pair or two. In my experience, they fit true to size. I've got my eye on these gold beauties.)
The eco-conscious Brazilian brand teamed up with fashionable compatriot – and Marc Jacobs ex – Lorenzo Martone on a window display in the New York outpost of Galeria Melissa.
In 2013 Lorenzo, a Marketing director with strong ties in the fashion industry, launched Martone Cycling Co. The line of stylish city bikes are designed for urbanites that find themselves storing bikes in their living rooms, amongst other objets d'art.
The guiding inspiration is that the bikes are an extension of personal style. They come in five fashion friendly colors.
With a decidely un-sporty aesthetic, the bikes are nearly monochromatic – except for the bright red chain, surely a nod to the distinctive red soles of a pair of Christian Louboutin heels.
Of course a fabulous party was held to celebrate the "Be Melissa" themed window display on September 14. Shockingly, I was not in attendance. I didn't even get an invitation!
I mean, was there ever a Bike Prettier event? Is there any other way to Be Melissa than to wear something fabulous (preferably red) and bike around town? I practically wrote the
book blog on how to Be Melissa!
But even without my presence, it looked like a swell shindig. And I'm happy to see anything that gets more people dressing up and riding bikes.
In addition to a goody bag of cycle chic essentials [Jealous! – ed.] partygoers received a customized bike map of NYC.