Um, yes, please. This video lookbook from Phillip Lim's 2011/2012 Fall Winter collection perfectly captures what it's like to be a fashionable cyclist in San Francisco.
In my dreams.
My apologies for posting this six seasons after its debut. My excuse is that Bike Pretty: The Blog wasn't even born yet, so you can imagine, back then we had different priorities.
At any rate, I stumbled across the video in the archives of velojoy where everyone seems scandalized by the lack of helmets. Typical.
But never mind that, let's let Phillip Lim himself have the last word. What's it all about, Phil?
"It's about these chic girls on bikes, riding to work, to an art gallery, a party—where she goes is a mystery, because you only see her for that instant, but the thought of her lingers on in your mind."