The Miu Miu Fall Winter 2013 campaign is the best There's A Bike In It ever.
Expertly posed by Emily Di Donato, a model with high-profile experience in bike fashion. Shot by Inez & Vinoodh, a duo that has been challenging fashion photography since 1986 (link NSFW). According to their Instagram account, those are the personal bikes of the photographer duo.
Bonus: Adriana Lima on a bike. I'd always thought of her as a cheesecake Victoria's Secret model, but she looks moody and intriguing when she's all covered up.
The campaign's video is quirky and fun. Much more light-hearted than the images make you think.
The soundtrack is awesome. Guaranteed to get stuck in your head. In a good way. Unfortunately the bikes are barely visible (but it's still worth watching).
Georgia May Jagger, daughter of Jerry Hall and Mick Jagger, also shows up. Somehow she makes a pink polka-dotted trench look like a wise investment. Click through for the rest of the campaign.