Emerald Green: Yesterday's Swing Coat in Today's Color
Emerald Green was selected by Pantone as the color of 2013. What does that mean anyway? It seems downright silly to pick a color for an entire year.
The reason for all the fuss is a material reality. Textile factories need at least a year to produce fabric in a new color, even in this age of instant gratification. And it's pointless to make a color that no one will want. So the factories pay Pantone to tell them which color to produce two years before the products hit retail.
But why is Pantone telling them what color to make? Don't worry, they aren't! They are making their best educated-guess about which color consumers will want in 2013.
Pantone's forecasters spent years analyzing movements in art, movies, politics, economics, weather, and sociology. From there, they made a psychological profile of a typical 2013 consumer. And according to this profile, Emerald is the color most likely to get a shopper to part with their hard-earned green in 2013.
So really, Pantone's prediction says something about us. And our collective mood as consumers.
That's the feeling we value this year. Who couldn't use a little more well-being and balance? Especially when you're riding a bike.
Maybe I'm moving past my red phase? This outfit was partly inspired by Catherine Baba, and partly by these Prada sunglasses I tried on yesterday. However, I ended up getting the Tom Ford aviators instead. They suited my round little face better.
My coat is vintage from the Haight Street Goodwill (one of the best ever). But here's a similar coat. My dress is Tracy Feith for Target, similar to this affordable option from Old Navy. I'm wearing American Apparel's Disco Pants as tights. My leather spats are from the Army surplus store on Haight Street, but you can get the same ones for $30 here. I wear them with the buckles on the outside over Born Mary Janes, similar to these.