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Last week Pantone, the venerable color forecasting company, announced 2014's Color of the Year: Puke Purple Radiant Orchid. I must admit, I am disappointed.  Not that I was expecting a pick as awesome as last year's Emerald Green. But it's obvious that the most culturally relevant color from Pantone's Spring Summer line-up is No. 18-3949, a.k.a. Dazzling Blue. Personally, I could care less about the...

This video look book came out before Bike Pretty was even a gleam in my writer's eye. But it was one of those voices on the zeitgeist that told me, "Hey, this bike fashion thing...There's something going on." Tucker by Gaby Basora: Spring 2013 Look Book It's not a perfect video. The (totally talented & badass) girls look so young, I start wondering if this...

Hey, I'm feeling really good about this week's must read links. Lots of style conundrums to ponder over the weekend. ︎ I thought that we had already been through this last year. But recently tons of people started e-mailing me about the so-called Invisible Helmet. Like, I got a flood of links last week. Since I can't ignore it, here's why the Invisible Bike...

Let me be clear: bike fashion is about looking good on a bike. It's not about taking regular, unsuspecting, perfectly-serviceable items and covering them with a bike print. No, that stuff doesn't count and I tend to avoid it like I avoid the driver's seat of a car. But but but, I have such a soft spot for novelty tights. I mean, I technically...

What happens when you get a bunch of bike nerds to clean up for a swanky party? Turns out, they clean up good! San Francisco Bicycle Coalition's Winterfest, an annual fundraiser for the non-profit, is kinda like Bike Prom for local bike advocates. It's the same people you see all the time, except dressed to impress. Mikaela Carolyn of San Francisco Bike Party with Mary...

Ready to step up your bike fashion game? Try biking in a skirt. But not just any old skirt. We're talking about the Iva Jean Reveal Skirt. This clever creation uses high-performance fabric and a strategically placed zip to keep you looking cute on your ride to work. And lucky for us, Iva Jean is sponsoring a giveaway for Bike Pretty readers! The lucky...