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We love getting photos of our beautiful customers in their Straw Hat Bike Helmets. It makes us proud that they are showing off their great style. So proud that we want to show them off too! While biking in Provence While on a sporty ride While stopping to enjoy the view While riding through the vineyards. Read more about Dale's experience here. While inspiring an...

So we didn't exactly plan to award a prize for Best Dressed Couple at the most recent San Francisco Tweed Ride. But when Kelly Morgen and Christian Utzman showed up in their coordinating red, white and navy blue ensemble, ride organizer Charlie Flaherty immediately saw the potential and pronounced them winners, practically on the spot. And, like, duuuuuuh! Christian is one of the best dressed riders...

At the most recent San Francisco Tweed Ride, I got to photograph one of my very favorite stylish cyclists. Jill Quindiagan is a talented artist, a crafting extraordinaire, and a hardcore bikeist that does hella miles each week. On Twitter, Jill goes by the handle LaVelolita, which is the best freakin' twitter name ever. Try and think of a better one. If you have...

We're here to make gift-giving fun and easy! Check out our tips and tricks for a hassle-free holiday shopping season. Need it by Christmas? Order by midnight PST Friday Dec 8 and choose Free Shipping during checkout Order by midnight PST Monday Dec 18 and pay $9.99 for expedited shipping during checkout Order a Bike Pretty e-gift card and send it on Christmas day What size...

Do you have a question about any of our products? Wondering about how to get the best helmet fit? We're available to take your call Monday to Friday, 9:00 am to 5:00 pm.

I love any excuse to throw on a fun dress and go for a bike ride! Even an afternoon at the playground will have me romping about in my favorite frock.